Ask someone how much their TV cost them and they will quote you the price of the TV. Few, if any, will quote the price they pay for watching the TV!
However, it’s the cost of watching a TV set that it most expensive, for those of us interested in creative thinking. A guy feeds his mind with TV shows most evenings, then wonders why he finds it hard to be creative. He’s confused why he seems to think just like all his TV watching co-workers and friends.
If we want to think better than ‘average,’ we have to be wiser than that!
GIGO: Garbage In Garbage Out
In computer science they have a saying, Garbage In Garbage Out (or GIGO for short). In other words, if the input is bad the output is bad. If we choose to feed our mind with the same mass-media junk as the average person, our creative output is likely to suffer. Really suffer.
You can’t feed your mind the same predictable diet as the masses, without paying the same price they do, in terms of your creativity. Garbage in, garbage out.