If you want to improve the quality and quantity of your creative output, I may be able to save you a huge amount of time and money.
The most creative minds in history
When we study the most creative minds in history, we find that they have one thing in common, which is indisputable. Einstein, Socrates, Shakespeare, Da Vinci, Beethoven… none of them used the technology, which people today think of as essential to the creative process.
- When John Lennon was writing lyrics, he used a pencil and paper. Would his songs have been better if he’d used a writing app instead? I doubt it.
- Would Andy Warhol have been more creative, if he’d used an ultra-high resolution monitor? I don’t believe so.
- Would the books of Hemingway or Melville have been more compelling, if they’d written them using a MacBook Pro? No. It’s not about the tools.
Written on the back of a flyer
The most successful project I ever launched was a marketing blog. I got the idea for it in 2008, after a long walk in Sherwood Forest. I bought a pencil from one of the gift shops and started scribbling my ideas down on the back of a discarded flyer. It was a series of bullet points, which were the core ideas that allowed me to produce a unique type of blog.
The blog went on to become one of the world’s most popular marketing sites, even though it was conceived on the back of a scrap of paper. It’s not about the tools.
I’m a huge fan of technology, both new and old. My studio contains a few Mac’s, lots of pens and pencils, stacks of recycled paper and a shelf full of notebooks I have written in over the years. The thing is, these tools are not the source of creativity. They are simply things I use, to get an idea out of my head or published. It’s not about the tools.
In short: We are never one amazing app or gadget away from becoming a creative powerhouse. The tool we need to sharpen, feed and nurture, is our mind!