Today, I’d like to share some feedback, from a creative experiment I have been running for the past 3 weeks.
If you’re looking to improve your creative thinking or your creativity in general, you’ll find this really useful.
It’s about working from a very different kind of environment. Allow me to explain.
As I’ve said before, it’s possible to significantly enhance your creative output, by changing your creative environment. I know from reader emails that many of you embrace this idea and find it highly effective.
A new creative space
As regular readers will know, I usually work from either a studio where I live, a coffee shop or an outdoor space.
Well, over the past few weeks, I have experimented with something new. I have worked most days, for several hours or more, from a new creative space. It’s comprised of 2 largish studio spaces and a series of smaller rooms, which are used for meetings and video conferencing, etc. A recording studio is also under construction.
The space is currently used by a number of creative professionals, so there’s always something creative happening around me. This gives it a very different vibe to what I experience, working from the solitude of my wonderful home studio. It’s also nothing like working outdoors or working from a coffee shop, [what Andy Ihnatko brilliantly refers to as a field office].
It’s the change in vibe or atmosphere, which has been most interesting. As the vibe changed, so did my creative output.
A new creative dynamic
I discovered that there is a very different dynamic in play, when creative people share the same space. It has had a direct impact on my work. Whilst I’ve found it challenging to write there because of the activity around me, it has worked wonders for my creativity. I’ve found that ideas and answers come to me very easily. And that’s exactly what I wanted.
For instance, I came up with an idea to brand the images used on my marketing blog. I not only came up with the abstract idea, I also created the design template myself. This quickly attracted lots of positive feedback from my readers and has massively improved the look and feel of the whole site.
What creates the dynamic?
It isn’t that the people at Helm collaborate on projects. They don’t. They do, however, chat over a coffee. They also shoot a few hoops or play football at lunchtime. And if you want to share ideas over lunch, there’s always someone who’d appreciate the opportunity.
The dynamic comes from a group of creative people, working in close proximity. Think of it as a microcosm of what we see, with artists in Greenwich Village and Internet entrepreneurs in Silicon Valley.
When like-minded people share a space, something special can happen. That’s what I have experienced.
Ideal for everyone?
Will everyone find this type of creative environment to be equally valuable? No. We are all different and I know many would find this kind of space too distracting.
However, if you tend to work alone or from a field office, and there’s a similar type of creative space available in your area, it could be worth checking out.