Innovation and creativity are valued extremely highly. You can see just how highly, when you look at Apple Inc’s stock price above. It covers the 2 days before and 2 days after the launch of their new iPhones.
Improvements over innovation
It isn’t that these new iPhones are not great phones. They improve on the previous models. However, the experts and analysts don’t regard them as being innovative. Improvements to old products are seen as less valuable, than innovative new products.
The lack of innovation in the iPhone 5S and 5C has created some doubt in Apple’s current innovation and creativity. Thus the stock price has headed south. Apple’s next event is expected to reveal an innovative, new product and if it does, the stock price will increase.
In short: Never underestimate the value of innovation. It’s worth the extra time, effort and energy it takes.
Here are some thoughts on innovation, from Steve Jobs.