Friends. Here’s how to avoid being yet another victim of toxic branding advice.
If you’re following advice that’s from a video with hundreds of thousands of views, or following the advice from a book that’s read by hundreds of thousands of people, you’ll simply be copying the same branding strategy as millions of others.
Think about it.
- When you feed your mind with identical advice to the masses, you’ll fade into an ocean of beige.
- You’ll have an instantly forgettable brand.
- And you’ll have just turned your art, your work/products and your business into a commodity. Ouch!
The reason there’s an entire branding industry, is because this type of mass-market crap doesn’t work. People watch the video, read the book, attend/buy the course… only because the last one failed. The next one will fail, too. And the next. Repeat.
The branding industry works for so-called branding experts, because their advice doesn’t work. If it worked, everyone who followed the advice from all those best-seller books, or watched those videos, would have a kick-ass brand. They wouldn’t need more branding books, videos or courses.
Successful branding isn’t a DIY project
To craft your unique brand, get advice that’s specific to you, your art, your work/products, your goals and your personality.
Anything less is not just ineffective, it’s toxic.
P.S. You’ll find this really useful. Stop buying crap: You’re already creative.