I recently watched some YouTube tech reviews. I was in the market for a new, high-end tablet device and wanted to make an informed choice. As someone with a keen interest in tech, I knew exactly what to expect from tech reviews by YouTube content creators.
I knew that most reviewers would evaluate tablet devices as if their viewers requirements were just like YouTube content creators. That’s to say, people deeply interested in video shooting, editing and conversion, who love lots of benchmarks, and speed-test data for video production apps. (Plus a little on gaming and Netflix performance).
Of course, most of their viewers don’t make YouTube videos every day. So, how did this happen?
Here’s my theory!
An early, viral YouTube review included lots of benchmarks, showing how the device handled the creator’s workflow, which was mostly video production. Other creators copied the format. Today, that’s the standard template.
Why are they using templates? They’re under extreme pressure. They’re getting new devices to review all the time, which they need to spend hours learning about. Then they have a limited amount of time for the development work and production of the video. The sooner they publish their review, the less competition they will be up against.
Extreme pressure?
Oh yes!
As I have said before, YouTubers who work without a production team, work both long hours and extremely hard. They’re feeding Google’s YouTube algorithm, which is relentless if you want to get the subscribers and views you need, in order to make a significant income.
I know a few YouTubers, including one with almost half a million subscribers. Today, she makes a very good living and has a team working with her. Yet she’s still working hard to build her subscriber-base and feed the insatiable algorithm.
However, there’s no need for tech YouTubers to produce such similarly formatted videos. They could build their own template. A template that’s more aligned with what a typical viewer is looking for, before they make a purchasing decision.
Surely, there is an opportunity out there, right now, for a creative thinking, tech savvy YouTuber to own a massive slice of the market?
Could it be you?
After all, in the age of anti creativity we need more, unique material out there to combat the AI slop problem.
Photo by ilgmyzin