I was recently asked for my definition of design. I then recalled something the late, great Paul Rand said and decided to look up the full quote.
Here it is:
“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
~ Paul Rand.
I thought I’d share this with you for 2 reasons:
- It’s a great definition from a legend of design.
- It may introduce some of you to Rand’s work.
I hope you find it useful.
NB: As well as designing the ABC, IBM and UPS logos, Paul Rand was also the man Steve Jobs turned to, for the branding at NeXT, the computer company he started when he left Apple.
Photo Copyright: Apple Computer/Chiat Day agency.