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Steve Jobs: Innovation is saying no to 1000 things.

Updated July 2013

Jim Connolly July 29, 2013

stevejobs

Steve Jobs shared some great advice on controlling your focus, at the Apple Worldwide Developers’ Conference in 1997:

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”
– Steve Jobs

Saying ‘no’ a little more often gives you the time to focus on the great things you say ‘yes’ to.

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