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Thinking differently?

Updated January 2026

Jim Connolly October 14, 2025

creative thinking, studio with macbooks on desks

Have you ever noticed how those creative geniuses you see on TED videos or Creative Mornings videos, almost all use Macs?

Ironically, none of them are embracing Steve Jobs’ mantra, “think different.” Instead, they’re using the same predictable design tools. They stand on stage, eager to share how uniquely original they are, creating from the same limited tool kit as their fellow creative thinking pals.

I find that odd — odd, limiting and narrow minded.

Thinking different with different tools

As well as pencils, pens and paper, I use 2 Macs, a Windows PC, a Linux PC and a number of android devices. Each works differently. Each has different software.

Each causes you to (literally) think differently, when you use them.

Maybe a more useful way to come up with creative ideas, is NOT to limit yourself to one hardware or software platform.

I wonder how Warhol’s art would have been limited, if he’d followed the crowd and insisted on using only oil on canvas? Think about that for a moment!

Filed Under: artists, Creative spark, Creative Thinking, Design, The Creative Industries

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creative thinking expert, Jim Connolly

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