Like many people, I always assumed that great ideas came from a sudden flash of inspiration. Then, a couple of years ago, the author Steven Johnson offered a better theory.
Steven Johnson: Where do good ideas come from?
Moreover, Steven’s theory explains how we can encourage more great ideas and insights, when we embrace what he calls the slow hunch. This insight has allowed me to become increasingly creative and today, I’d like to share it with you.
The following video is taken from a TED talk Steven gave, where he answers the question: where do good ideas come from?
If for any reason you can’t see the video, you can watch it using this link.