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Think creatively, like no one else

Updated January 2026

Jim Connolly March 31, 2025

There’s a wonderful quote from Albert Szent-Györgyi, which I’d like to share with you. It’s a simple, powerful insight into how geniuses think creatively.

“Genius is seeing what everyone else sees and thinking what no one else has thought.”

Szent-Györgyi is best known, as the man who discovered vitamin C. Vitamin C had always been there. Every time someone ate an orange, they were holding, looking at and consuming vitamin C. However, no one before Albert Szent-Györgyi had ever thought about vitamin C.

Creative thinking: From oranges to apples

Millions of people saw apples fall from trees. It was only Sir Isaac Newton who asked, “why?”.

Here’s the thing: We each possess a unique mind. However, it takes courage to use it uniquely… rather than accept perceived wisdom and false limitations.

Filed Under: artists, Create Like an Artist, Creative spark, Creative Thinking, Creative Writing, Inspiration, The Creative Industries

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Developed by creative thinking expert Jim Connolly, this site is a source of ideas, resources and inspiration, to help you think more creatively.


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